The institute for higher learning which I work with accepts applicants for admission online. Part of the admission online application is a survey questionnaire to collect data for statistical analysis purposes. The online survey application software is planned to assist management better understand higher education applicants and markets trends.

The online survey which was developed in house is simple and limited in features. There are comprehensive market research online survey software which are designed to meet the needs of the most complex online market research projects. If your market research analysis involves functionality like doing what if situation analysis, randomization, future projections and other complex computations then you might consider using a commercial software. A complex research project requires a degree of programming analysis to come up with a valuable information.

The real time generated reports allow data analysis like comparison reports and trend reports which are crucial. The capability to export the data to SPSS, MS Excel and comma delimited formats would be an added value. The work of analyzing data collected by the survey software would be easier and accurate with the aid of statistical software.