On the average, I receive from around 50 to 100 emails everyday and more than 70 percent of them are spam emails. It’s good that I have spam mail filter. If not I’ll be spending a lot of time sorting the real mails from the junk mails. Most people do equate email marketing mails as spam mails and this is certainly true.

Though in principle they are not the same, but what differentiates one from the other is not so clear to the ordinary person. I read a good article about email marketing from the ViperMailer.com Email Marketing Education and Training Center. In here there’s a wealth of things to learn to differentiate spam mail and valid email marketing mails.

The topics that I like are regarding collection of email addresses honestly and legally, building trust with mail recepients, creating response action through coupons and promotions. Those are just a few of the interesting and informative topics which I find in the Email Marketing Education and Training Center. There are lots of stuff that one will learn and it’s amazing that only a few people know about the potential of email marketing.

The online training center is suitable for first time marketer, e-marketer and email marketer as well as the advanced marketer. I think the site offers high level of email marketing knowledge. This detailed step-by-step document will help provide the right perspective of email marketing and help launch professionalize email marketing campaign.