There’s a lot of talk about Search Engine Optimization and PageRank. It’s a never ending battle for content publishers to live around Google’s rule on PageRank. Some call this PageRank as a crap. Recent information from Google’s CEO Eric Schmidt shows that there’s a need to clean up the Internet from a mess of information. The way to address this is through strong branding and content relevance.

I have written earlier about this concept, but pondering more on this on the larger scale. If we all look on the broader business perspective the concept does not only apply to content sites, but also to eCommerce or traditional trading businesses as well. One could be selling a product in any big portal like Amazon or eBay and surveys show that 81% of consumers don’t trust small online businesses. Thus, without a way of putting up a strong brand then how could business trust be established?

Establishing an authority for creating business trust could be achieved in various ways. Putting up a blog with expert articles or having tips and advice can be a good start. More people visiting these sites will get the whole audience to establish a trust. Then consequently they might purchase products or services from that site. Blogs as I have seen have been effective in getting users get involved.

Potential customers visiting a blog could see value being offered. Thus, a trust is created on that site and this is a starting point for creating business. People will feel a lot more comfortable and eventually will trust their money in exchange for business service or product.

Even with that driving people to see your site or blog requires some Search Engine Optimization schemes. You could somehow invest in local search optimization companies. If you like in Boston area then you could get some Boston Search Engine Optimization services. Having a local SEO provider would make it easier to communicate needs in creating business trust through strong branding on the Internet.