Online Marketing is an important matter for business in the global scale. The financial crunch has affected all the areas of business including Online Marketing. Search Engine Algorithm and Results have been undergoing a constant change. Search Engine Optimization (SEO) has been doing catch up on every update in the algorithm of big search engines like Google, Yahoo, or MSN.

SEO has been a relevant area of online marketing. Businesses that are dependent on online stores or e-commerce rely on the power of online marketing. The future trend of SEO is on personalized search, behavior-based search, intent-based search, and universal search which allow direct and specific searches. The various ways of searching would yield much better relevant search results, which is what everyone wants and is also favored by prominent search engines like Google, Yahoo, or MSN

This is indeed good news for all searchers, but would pose a big challenge for the SEO. This would seem make PageRank or search engine result ranks useless. Thus, it would be good for a business to invest in some commercial SEO management team to look after this matters to keep ahead of the competition. Remember that search results do affect the business generated online.

The dawn of a new dynamic SEO which focus on analytics, traffic, bounce and conversion rates are going to become more important. The idea of having more of the ways to engage visitors such as images, maps, audio, video, and others would be most likely get high rank in search engines.