Having a strong brand and maximizing the Search Engine benefits would be a challenge. Large web sites that have thousands of content page is difficult for a Search Engine to crawl effectively. The pages and content grows in number each day and as the days go by it would be more and more difficult for a search engine to skim through all of them.

The question now is how to effectively have the sites various pages be reachable by search engines? The value of the whole web site would be limited to a few links to the main page only. Leveraging the web site’s popularity and contents could be easily done through partner sites. Getting partners to link to different specific topic pages would be beneficial instead of main page linking. This is applicable in scenarios like when Oracle sponsors computer group events. Usually there are logo to be placed on the event web page. Leveraging this sponsorship would call for the Oracle logo to be linked to some specific page content instead of the usual main page link like www.oracle.com. If the event is for example about HEUG (Higher Education User Group), Oracle could ask the organizers to have the logo linked to Oracle’s People Soft Campus Solution web page.

The number of partner websites linking to various related web page content of your site will have a big impact in the Search Engine Marketing Result. This will for sure maximize your search engine benefits especially for large web sites.