SMS Technology Mobile Phone Advertising
Mobile Phone is increasingly growing as a very popular personal gadget. Through the years the features that could be found on mobile phones are expanding too. Video/Audio, Digital Camera and Internet access capability are few of the common features that are found in even ordinary mobile phone.
One popular usage of mobile phones aside from audio playing is SMS (Short Message Service). Thus, mobile phones are becoming an important advertising media. Sending SMS on mobile phones become popular in Asia as calls are usually more expensive, but this is catching up in US, Europe, and other parts of the world. This growth have grab the advertising firms are seeing the importance of mobile phones as an advertising media.
Mobile Marketing through SMS is a legitimate advertising form. Telephone Network Carrier are setting guidelines and closely monitoring also the acceptable use. SMS sent to mobile subscribers without a proper permission is considered a SPAM message. Telephone carriers selling their subscribers database without consent is considered illegal in other countries.
In spite of unsolicited SMS problem mobile marketing remains a very promising media for advertisement due to its high level of target marketing. I have seen Mobile Marketing expanding rapidly in Asia, US, and Europe and growing more aggressive. Mobile Marketing via SMS is a main stream advertising medium for years to come.
Posted on
Thursday, January 8th, 2009 at 10:01 pm under 