Communication technology plays a significant role in developing a global business. In the past decades, television is a major mode of expanding business through commercial ads. Today, Internet is gaining more ground in serving paid ads. The reason is obviously wider reach of audience by the Internet.

Television programs like Direct Response Television (DRTV) allow prospective consumers to directly respond to the advertiser. I remember that possible customers need to dial a toll free number to order or inquire about the ads. People in the beginning are kind of reluctant to use the services of toll free numbers for fear of long distance call charged. In the long run DRTV has proved to be a success business tool for marketing products and services.

The Internet of today has brought similar impact to toll free numbers on DRTV’s. I could observe that more and more advertisers are flashing their Website address on a television commercial. Actually both could be used to compliment each other for growing a business market. An effective use of Website address on TV ads is for measuring commercial ads impact based on the Internet traffic.

Businesses facing global competition could leverage both Internet websites and toll free numbers technology to better reach prospective client. The good thing about these two mediums of reaching clients is the ease of accountability tracking of advertisement. Internet websites and toll free numbers has made it for TV viewers to easily order products and services; if properly leveraged by businesses it could result in more sales conversion from the commercial ads.