The PubCon Las Vegas 2009 was concluded last month. There are a lot of things going on with Social Media, Affiliate Programs, Search, and SEO/SEM. It’s worth note taking that for webmasters looking up on improving search engine result page rankings that Google’s going to include website speed as a ranking factor.

There’s even a webmaster’s tool URL http://code.google.com/speed/ for testing website speed. There are tools that brings best practices to make apps faster. It’s only a matter of time for web page speed to be included as a ranking factor. It would draw serious focus for web developers in the coming months. According to Matt Cutt’s, it’s just fair to have a little bonus for websites that loads faster which gives better over all user experience. That bonus would be in a form of higher pagerank.

As grounds for speed as a ranking factor looms, my web hosting has been plagued with frequent downtimes. Noticeably there’s a drop in Alexa ranking and page visits. Imagine a seven (7) hour downtime. This cost loosing a big amount of advertising sponsorship. Advertisers don’t want a lousy web page hosting their ads. They want a website that is 24/7 up and running to maximize their money invested.

Everything boils down to the customer support delivered by a particular web hosting provider. If you are for example in UK then it would be logical to get some best uk web hosting. Rather than hosting your website on a far away continent which would take ages to contact. When a website is down, minutes counts like years and years of waiting. If web page speed is so important in pageranking then it’s more so with web page availability.

Google using page speed as a ranking factor, would be inevitable and you’re more than likely have to deal with it. The quicker Google can crawl and index your website, the higher your page rankings would be. Let’s make are web pages faster and more importantly reliably accessible 24/7.