Making the web search experience as accurate as possible is to free the Internet of crappy websites. Google the mother of search engines have done a major update on its algorithm. The purpose is to penalize content farms or websites that are lower quality content. This is kind of task is a difficulty thing to do, but anyway Google rolled out the update.
The result is intriguing Google PageRank drop on sites that aren’t generally considered content farms. Of course the ones who got a boost in rankings are happy, but those negatively impacted are not disappointed. Two big names on the net that I am familiar with are PRnewswire and EzineArticles has became casualties as well on the recent update. My website techxplore.net is as well affected by the recent change.
Generally, no website has considered itself a content farm by Google’s standards. Google have long held secret their search algorithm which is the heart of their business success leaves everyone wondering in the dark. The question is how to cope up with all of these changes.
A few steps to cope up with Google’s change in search engine algorithm:
- increase articles / blog post word count to around 250- 300 words
- do away with keyword stuffing in articles / blog post
- reduce number of off topic outgoing text links
- create better valued content
Over-all those affected needs to revisit Google’s website on page ranking. If you feel that you’ve been unjustly hit by Google’s algorithm update, ask for a reconsideration. Those website that unjustly experienced pagerank devaluation hopes that the rankings will be back again soon.